Come for the Crown Jewels, the famous bridge or Buckingham Palace. But don’t miss London’s best-kept secret, the Burberry Outlet.
We’ve been riding in the cab for a while now. Too long, even. It has been almost an hour since we left the British Museum and at least 40 minutes since we last passed any landmark with a whiff of familiarity.

“You’re quite sure we’re still in London?” I inquire of our taxi driver.

“Well yes, you see, London carries on for a fair stretch,” he replies, meeting my eyes in the rearview mirror. “But there are different boroughs in it. So in fact, while we are still in London, now we’re in Hackney.”

My mom and I exchange glances. Hackney? This certainly wasn’t in our “Fodor’s,” our “Top 10 Guide to London,” even our “Lonely Planet.” I look out the window as we zoom past residential properties that are becoming increasingly shabby by the block.

I finally ask our driver, “Are you sure it’s safe, where we’re going?”

He doesn’t meet my eyes. “Well, yes, I mean it’s cleaned up quite a bit recently. But, erm, well it’s just that Hackney used to be called, oh, dare I tell you? Hackney used to be called ‘Gangsterland.’ I shouldn’t worry if I were you.”

I fix Mom with a stare. She sheepishly shrugs.

“It will all be worth it when you get your raincoat!” she promises.

While in London, we’ve visited and relished a laundry list of memorable sights. We saw plays in the West End, ogled the Crown Jewels at the Tower of London and determined that London Bridge is, gratefully, not falling down. But, as committed connoisseurs of commerce, we have also planned to shop. The behemoth, blocks-large emporium that is Harrods makes our heads spin with possibilities, but we know there is something even better waiting for us. A commercial mecca, the ultimate destination for all who refuse to pay £400 (about $800) for a slicker: the Burberry Outlet.

Prior to our departure, one of my mom’s friends handed her a copy of a magazine page listing shopping secrets in London. She had admired her friend’s Burberry jacket, and when she learned it was from an outlet in London, where we were about to visit, it seemed a fateful conversation, destined to correct our Burberry-bereft lives.

To us, Burberry represents quality, sophistication and a level of poshness that Clevelanders dream about. However, while you can take the girls out of Cleveland, you can’t make your average Clevelander spend $800 on a plastic coat.

So we plan our trip to the Burberry Outlet after an educational morning spent

investigating the Rosetta Stone, famous mummies and the Parthenon Sculptures at the British Museum. (It is far easier to justify shopping when we’ve already satisfied our culture quotient for the day.) Popping into one of the famous red phone booths, I place a call to the outlet and determine it’s open, and verify the address. We hail a cab, but the driver apologetically says he doesn’t know where it is. This should have been the warning sign.

In London, the noble trade of cab driver is not entered into lightly. A rigorous test must be passed before a license is issued — it’s considered the hardest taxi-driving test in the world — which means would-be cabbies spend roughly three years driving around the city, learning some 20,000 streets and sights. By law, the cabbie must take you the quickest and cheapest route. The drivers joke and chat with us, make suggestions for further exploration and keep their vehicles immaculate and safe. We had yet to encounter a cabbie who didn’t immediately know how to get us where we wanted to go.

So we flag another taxi. No luck. The third cabbie pulls up in a timeless, classic black model refreshingly unadorned with advertising. He invites us to climb in, and after a brief consultation with his map, pronounces himself ready to transport us to shopping paradise. He warns it’s a bit off the beaten path, but nothing to fret about.

An hour later, we are fretting. Not a tourist nor a bobby (police officer) in sight, we could have been driving down the wrong side of the street in a questionable part of Brooklyn, N.Y. Bodegas and pubs vie for attention among low-end retail storefronts. We finally stop at a nondescript, miniwarehouse-sized building, next to a church where people are milling around in complicated white garments.

“We’re here,” he says, a bit apologetically. Our driver explains to us, once again, how we should return to London proper. Get on the bus, any bus, and go THAT way. He departs with a merry beep of the horn, and we are on our own.

“This better be worth it,” I say, as visions of moth-eaten Burberry rejects torment my head.

We slide open the door. My eyes widen in, could it be, yes, delight! We are greeted by rack upon cheerful rack of Burberry coats in every style — trench coats, winter coats, rain jackets, in a rainbow of colors, all with that unmistakable, gotta-have-it Burberry plaid.

Scarves, shirts, more scarves, gifts, gloves, sweaters rapidly pile up in our shopping bags. And then, reverently, we select the Chosen Ones — the coats we will rescue from Gangsterland and tenderly transport home to America. A cropped and quilted model for Mom in a fetching pink, lined with the signature plaid. A knee-length, belted, full-fledged Burberry plaid raincoat for me. At £139.99 and £129.99 respectively, plus our VAT refund (a “value added tax” refund that non-European shoppers receive at the airport for any goods they purchased), we saved hundreds of dollars while adopting coats that simply can’t be found in the States.

It takes hours to get back into what we recognize as London on a queasy double-decker bus ride, all the time Mom tightly gripping our packages and hissing at me to cover up the “Prada” on my messenger bag. Was Hackney truly terrifying or was our perception skewed from our days spent in the fairy tale of Westminster Abbey and Buckingham Palace? I will happily leave the mystery unsolved. For now, Cleveland showers can do their worst. I’m irrepressibly cheerful when it rains, because how many other people I pass have a genuine Burberry from Gangsterland? 
Great Lakes Options:
Cook, Eat, Drink, Repeat

Let someone else do the dishes for a change. At Strewn Winery’s culinary weekends, guests can take cooking classes with Wine Country Cooking School owner Jane Langdon, who designs the dishes herself.

The Niagara-on-the-Lake winery is the only one in Canada that features a cooking school on its grounds. The May culinary weekend cooking theme is Parsley, Sage and Thyme in the Kitchen.

“We want to showcase food and wine in a fun manner,” Langdon says. The two-day packages take place the fourth weekend of every month and cost $350 Canadian. Wine Country can also organize packages with boutique hotels in the area. For more information call (905) 468-8304 or go to

The New Family Picnic 

Memorial Day picnics can be a little mundane. If your clan is getting bored with backyard family Frisbee, let them loose for kayaking, carriage rides, golf and cave exploration at the Greenbrier Resort in West Virginia.

The resort’s guest houses offer families space to spread out, and the Adventure Zone (for kids ages 3 to 12) means that parents can partake in golf, spas or the nearby art colony while the kids enjoy supervised activities.

Memorial Day weekend, Greenbrier hosts the popular Splash Bash, where guests can delve into a dinner buffet next to the outdoor pool with live entertainment. Rooms start at $465. Call 1-800-624-6070 or visit

— Katie Seminara
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