MOCA's promise to envelop visitors in art will begin before the first guest sets foot inside a gallery. A painting installation by Berlin-based artist Katharina Grosse will climb three stories of the building's interior and flow across the entryway and into the gift shop.
"Looking through the curtain wall of windows from Euclid, you will see this very large painting that stretches over the skin of the interior architecture," says David Norr, MOCA's chief curator. "But when you're walking through the building, you're experiencing those colors up-close. You're walking through fields of color."
The piece is part of the museum's inaugural exhibit, Inside Out and From the Ground Up. On display Oct. 8-Feb. 24, it features works by 16 artists exploring space and the building's architecture.
"We wanted to find a way to present our vision of what we are going to be doing in the future," Norr says. "But we also wanted to think very specifically and deeply about the building itself and how it functions."
In the main gallery, guests will find Brazilian installation artist Henrique Oliveira's cave-like environments created from wood gathered on the streets of São Paulo.
"It becomes the skin for these large cavernous installations that you can walk through and around," Norr says. "Henrique is masterful in building these spaces, but he is also masterful at making them interact with the architecture that exists so they almost become interventions or a kind of parasitic relationship."
The main gallery will also feature works by Cleveland-based photographer Barry Underwood, who staged temporary light installations inside the building during various points in the construction process.
"It has created results that are magical, beautiful and ghostly," Norr says. "[The photos] also represent a moment in time that we will never have back again."
museums & galleries
12:00 AM EST
September 16, 2012