Chad Zumock's LeBron commercial spoof isn't the most talked about, but it was first.
It may not be the most talked-about response to LeBron James' annoyingly inquisitive "Rise" commercial, but it was the first. A week before Cleveland filmmaker Dan Wantz's "Rise" spoof appeared on YouTube and promptly garnered 3.5 million views, Chad Zumock, the sweater vest-clad sidekick on WMMS 100.7's Alan Cox Show, released his own parody of LeBron's post-Decision Nike commercial on the Web. There's just one problem: It's posted at the less popular Vimeo video-hosting site, which is probably part of the reason it had just 12,000 views at press time. As Wantz's video went viral, getting coverage from media outlets such as The Wall Street Journal, New York Post and TMZ, several of Zumock's Twitter followers rallied to his defense — people like Hey_Beer_Man: "That guy [who] stole your idea is getting all kinds of publicity, but he deserves none of it. Let's take him to Judge Judy." Check out Zumock's video by visiting vimeo.com and searching for "Chad Talks to LeBron."