More recently, Pinot Noir was elevated to celebrity status after the Hollywood release of “Sideways.” Three years later, Pinot Noir continues to ride high atop the residual wave created by the film (sorry, Merlot). Through July 2006, sales of Oregon Pinot Noir, for example, were up 30 percent compared to the 52-week period the year before, according to consumer research firm ACNielsen.
Yet discovering the wine’s elusive character and expressiveness takes a bit of patience. For starters, try not to judge the wine by color alone. Although a deep ruby wine is attractive in the glass, Pinot Noir is naturally light due to its thin skins, which produce a wine’s color.
Next, give the glass a swirl to release the aroma, and gently sniff the wine. The smells may be unfamiliar to you, but discovering the subtle bouquet of Pinot Noir can be a life-changing experience. Close your eyes as you put the wine to your nose. Now imagine walking through a damp forest during fall, each step kicking up forest floor aromas of mushrooms, wet leaves and perhaps an earthy truffle or two. Got it?
For most wine lovers, exploring Pinot Noir is an interesting hobby and searching for the best Pinot Noir a downright challenge. Once you begin, you’ll easily see why grape growers are excited by it, winemakers are obsessed with it, and consumers are romanced by Pinot Noir’s “it factor.”
2005 Véro Pinot Noir, Joseph Drouhin, Burgundy, France ($22): Ruby red with strawberry, sour cherry and cranberry aromas. Crisp acidity, medium alcohol and earthy notes. Cool climate, Old World wine for everyday quaffing.
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