News

Tweet Smarts

Lisa Zone's @LZone entertains while covering pop culture, marketing and more.

by Abigail Walters | Feb. 20, 2015 | 5:00 AM

Followers What It's About Sample Tweet Inspiration Why You Should Follow
6,429
(as of Feb. 9)
Zone tweets about all things Cleveland, and her purposefully ridiculous #lzonesportstweets put a fun note on bad Sundays. Her marketing and branding tips — she's a managing director at marketing firm Dix & Eaton — are icing on the tweeting cake. "Johnny Football = NFL's version of Amanda Bynes. #lzonesportstweets" — Zone's Dec. 28, 2014, tweet after reports emerged about Johnny Manziel throwing a big party that made him and teammates late for a mandatory meeting. "Being in the role that I'm in, counseling companies about how they should be using communications, I saw the trend was moving to social," says Zone, who has been on Twitter since 2008. "So, I felt like I needed to jump in and use the tools myself in order to make credible recommendations." Zone's authentic tweets offer a lesson in personal and social media branding as followers laugh along at her witty observations. You'll want to have her tweets about The Bachelor in your timeline for each episode.

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