Why She’s Interesting: Ashley Weingart, the founder and CEO of Real Food Remedy (formerly Perfectly Imperfect Produce), is on a mission to increase sustainability. How? By getting to customers the produce that hasn’t been picked for grocery stores because it is not “perfect” by societal standards. Working out of Produce Packaging in Willoughby Hills, Weingart is finding a home for foods that would otherwise go to waste.
Switching Gears: Weingart was exposed to the industry when she did marketing and communications for her family’s produce business. After learning more about food waste, she switched careers and started her own business. “There’s so many people in our community going without fresh food, and I wanted to find a way to utilize more of that produce to feed our community.”
Food as Medicine: Real Food Remedy aims to improve patient well-being, especially for those with chronic illnesses. “We’re going to be launching in the beginning of 2023 a new program with customized combinations of fruits and vegetables that we’re developing in partnership with some of the large hospital systems.”
Healthy Lifestyle: Weingart is a marathon runner and recently took up weightlifting as a hobby. She also enjoys Cleveland’s Metroparks. “I’ve experienced for myself how fulfilling life can be when you feel good and you’re feeding your body the things it needs to thrive.”
Super Mom: Weingart runs a business all while being a mom to three children. She’s up before the sun and after work, she takes her kids to swim and golf practices, cooks dinner (tacos are a family favorite) and does it all again the next day. “It’s a busy season in my life, but I feel very fortunate to have been given all these opportunities.”
Be the Change You Wish to See: “I have always had the outlook that anything is possible. When you recognize a problem and you have a potential solution for it, and you have access to resources and relationships that help you bring the solution to life, if you don’t chase after that at some point you might regret it.”