News

Behind The Scenes: Style Counsel

Get a glimpse into our Summer Lovin' stylist Kelly Shaffer's creative process on set.

by Kimberly Jauregui | Jun. 1, 2016 | 4:00 AM

Jeff Downie

Jeff Downie

Pulling warm-weather inspiration from Pinterest boards, wardrobe stylist Kelley Shaffer set out on a 12-hour shopping spree, canvassing 13 local boutiques and department stores to gather options — jumpsuits, jeans, shoes and accessories — for the looks in this month's "Summer Lovin'" fashion feature on pg. 84. During the 8 1/2-hour shoot at photographer Jeff Downie's studio, she continued to tweak the outfits on set. "It's really not the outfit that I'm looking at, it's more of what these pieces are creating overall," she explains. For the Cleveland Flea look, Shaffer swooped n to make a last-minute style switch, swapping a belt out for layered necklaces to add contrast. "Underlining all things I do are the fundamentals and principals of design: form, composition, repetition, contrast, alignment, and proximity," she says. "So much of my job is improvising and looking at the image." 

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