Target Market (3)

The idea for Jane Osler’s new T-shirt honoring the combined forces of Shaq and LeBron arrived in the middle of the night. “I went down to the computer and put it on paper,” recalls the co-owner of Pioneer Corporate Printers in Wickliffe. The next day, she e-mailed her vision — the words “witness protection” and a number 33 in white sandwiching a number 23 in red — to her husband and brother. “They replied right away: ‘Don’t show anybody.’ ” When she was ready to share, Osler sent a shirt to Michael Cardamone of Channel 3’s Good Company, who mentioned it on the air. She also sent a 4XL-tall for Shaq and 3XL-tall for LeBron to the Cavs training facility. “I’ve never seen shirts so big in my entire life,” Osler says, laughing.

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