News

Taylor Made

by Jim Vickers | Dec. 16, 2009 | 5:00 AM

She hosted Saturday Night Live and handled Kanye West’s MTV Video Music Awards antics with grace. Now, Taylor Swift may be authoring your next birthday card. Cleveland’s American Greetings has a deal with the country/pop music superstar to pen a product line for a spring 2010 release. Here are a few other obvious partnerships we think the company should pursue.

Steven Tyler
Occupation | Rock star
Card Category | Retirement
Why | The Aerosmith singer knows how to quit in style. He left the band after taking a tour-ending tumble.
Product Sample | (Front) You’ve been living it up for years, but just remember one thing … (Inside) As you get ready to exit this stage of your life, just make sure you don’t fall off.

Eric Mangini
Occupation | Browns head coach
Card Category | Encouragement
Why | A man who can say he was “encouraged” by his team’s loss to the Detroit Lions certainly has a good attitude.
Product Sample | (Front) It’s not whether you win or lose … (Inside) It’s whether you can say you looked a little less like a loser when you lost this time.

Kanye West
Occupation | Hip-hop artist/chronic awards show interrupter
Card Category | Congratulations
Why | Because nothing says, “this is your moment” like someone awkwardly stealing your spotlight.
Product Sample | (Front) Applause, Admiration, Approval … (Inside) I know you must feel all of the above right now. And, don’t get me wrong, you’re great and all. But if I could, I’d tell the world you don’t deserve this.

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