What to Expect from Mayfield Heights' New Wayfinding Project

In the coming years, residents and visitors will have an easier time navigating the city, thanks to a new wayfinding signage project. Guide Studio, a consulting firm specializing in community branding, recently completed conceptual designs for the city’s updated signage system. While installation won’t begin until late 2025 or early 2026, this project aims to enhance navigation and strengthen city branding.

“The idea is you’re installing signs at entry points and gateways into the community,” says Jeremy Rowan, economic development director for the city. “Then, once you’re in the community, you’re putting signage at key access points.”

The wayfinding system is designed to help people locate key destinations, such as city buildings and amenities, hospitals, shopping centers or school buildings. The signage also will differentiate Mayfield Heights from neighboring communities, making it obvious when visitors enter city limits. The signs feature the city’s signature blue and green color scheme.

“We want people to know we’re proud of Mayfield Heights,” says Mayor Anthony DiCicco. “Branding also goes a long way in attracting businesses and residents to the city.”

The project was informed by the work of a steering committee that included the mayor, city council representatives, administration officials and members of the business community. A phased installation will likely start with gateway signage at major entry points, followed by additional directional signage over the next few years.

Beyond improving navigation, the project is a celebration of Mayfield Heights. “It helps a community tell its story in an authentic way,” says Rowan. “It celebrates what’s unique about our location, culture and history. It reflects where we come from, but also future ambitions.