36, Entrepreneur & Blogger
Why She’s Interesting: A first-generation Lebanese American, Tina Lattouf Chamoun celebrates her culture through her blog, Your Lebanon, and as the owner and founder of Terranean Herbs & Spices — which specializes in za’atar, the versatile Middle Eastern spice and condiment. “It’s an authentic blend. And I don’t throw around the word ‘authenticity’ gently.”
Spicing things up: After bringing za’atar back to the U.S. from Lebanon, Chamoun started her business in her kitchen in 2020. Restaurants such as Aladdin’s, Taza and Boaz — owned by the parents of her husband, Fares Chamoun — use her product, and she sells it online and in local stores, such as Heinen’s Grocery Stores. “I work with my co-packer and have a five-person team, mainly women, all immigrants, and they’re able to come to Cleveland, somewhere unfamiliar and get to do something familiar.”
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Your Lebanon: In 2015, Chamoun started her blog as a way to share Lebanese and Middle Eastern recipes in English. “These recipes could only be found in Arabic at that time, and that’s how I got more involved in the food industry.”
Family Matters: Chamoun and her husband have three children under 7 and have found ways to keep them entertained. “We do dance parties with the kids. We alternate picking songs.” Chamoun also enjoys creating “ninja warrior” obstacle courses for her children.
Raising Awareness: As part of the American Heart Association’s executive team, she hopes to bring attention to women’s health issues. “I feel like it’s something that people need to know more about, considering stroke and heart conditions are a leading cause of death for women.”
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