Brian Windhorst's Twitter Feed
The Cavs beat writer's Twitter feed became required reading in the days leading up to July 8. It still is, with Windhorst doling out great, bite-size insights into the team's rebuilding process.
Ironic Quote Marks
Cavs owner Dan Gilbert's fiery online proclamation made ironic quote marks cool again, as in: "The self-declared former 'King' will be taking the 'curse' with him." We only wish he hadn't used that Comic Sans typeface.
Sports idolatry doesn't like a vacuum. In the hours before LeBron bailed, the Browns kick returner Tweeted a doctored photo of downtown's huge Witness banner featuring a picture of himself and the phrase "True to my word."