Changing guidelines. Postponements. Micro weddings. This is love — or at least weddings — in the time of coronavirus. In 2021, bridal vendors have developed creative ways to help couples make it to the altar.
Annie McGinty, owner of Ivory & Ash Bridal Styling Studio, launched her new business — an in-home bridal gown shopping experience — in October 2019. It turned out to be ideal for brides seeking a safe, relaxing alternative to purchasing their gown in public. “A lot of boutiques have intimate settings,” McGinty says. “People just feel a little bit more comfortable being in their home.” Even after the pandemic passes, McGinty has no plans to move to a brick-and-mortar store. In fact, other bridal boutiques have asked about her in-home model. “It’s been kind of nice to see the industry shake up a little bit,” McGinty says. “It’s been one way for so long.”
According to Bailey Wilson, co-owner of Molly Taylor and Co., 75% of couples who booked their floral services postponed their weddings in 2020. Others scaled-down guest lists but not spending. “A lot of people stuck with their budget and just used it for other things, like making their head table more special,” Wilson says. With more couples opting for smaller weddings, they plan to offer pre-designed bridal arrangements on their website starting in early 2021. Brides can view different color collections to select bridal bouquets, bridesmaid arrangements, centerpieces and more.
In the CLE
Cleveland wedding vendors are in this together, too. Molly Taylor and Co. partnered with a local event planner and photographer for micro wedding packages. “Everyone’s trying to see what we can do to help each other out,” says Wilson, “and to make the best of it for the couples, too.” Ivory & Ash Bridal Styling Studio provides each bride with a “vendor love menu” with recommended vendors to fit her style and taste. “We have so much talent in the wedding professional industry right now,” says McGinty. “Brides are lucky to be getting married in Cleveland.”