Andy Taray almost missed his chance to create a piece of campaign history. If it weren’t for a phone call from Jennifer Kinon, Hillary for America’s director of design, the email inviting him to be a part of the Clinton campaign’s Forty-Five Pin Project would still be lost in his inbox.
A graphic designer and owner of Ohioboy Art and Design and the Social Dept., Taray was one of 45 artists who created pins riffing on their support of Clinton.
“I really respond to the fact that she has seen what [Barack Obama] has done and what he’s worked hard to do,” says Taray. “She wants to step in and sort of continue that progress."
For inspiration, Taray looked at designs from vintage campaigns. “Back then it wasn’t just Clinton ’16,” Taray says. “There was a concept to it, a unique catchy phrase or tagline.”
His pins feature three phrases: “Take Care of Our Own,” “We Must Be One America” and “From First Lady to First Woman.” To create an old-fashioned patriotic vibe, Taray used mostly red, white and blue.
The design of the “First Lady to First Woman” pin looks straight out of the 1960s. Clinton’s smiling face takes center stage, layered over an outline of the United States and encircled by Taray’s tagline.
For Taray, the pin’s message draws on the central idea of Clinton’s campaign — her experience.
“No one else is ever going to have had this kind of an opportunity to have seen it firsthand and be able to say, ‘Oh I would have done this differently,’ ” he says.
Taray’s other two pins focus on another Clinton theme: drawing people together.
“I pulled up all [Clinton’s] key points and went through those,” he says. “Well over half come down to simply uniting and coming together, as opposed to fighting within.”
Pin Up Your Hillary Clinton Hopes with Ohio Boy Design's Buttons
Andy Taray's three button designs are part of the Clinton campaign's Forty-Five Pin Project.
politics
10:00 AM EST
September 19, 2016