How to Go Viral With The Greatest of Eavesdropping
We peek inside BJ Colangelo's viral Twitter thread about two women who suspected their husbands of cheating on them with each other.
“That was the moment of me saying, Holy crap, this is so insane I have to document it. I had no intention of doing a thread, but almost immediately people replied, asking to tell them more.”
“It’s the only time I’ve ever heard someone say ‘cockamamie’ out loud. It was comforting to see the honesty and the kindness the two women had for each other. I realized that no matter what, they really did love their husbands.”
“The internet has been pretty relentless about the mistake."
“She clearly used gum when she was anxious. She was snapping and popping gum like she was in a rap video. I had to document it because of what it did to my own brain.”
“I almost jumped out my skin. One of my guilty pleasures is watching Grace and Frankie on Netflix. Even though she didn’t know the name of it, the fact that she had heard of the show was everything to me.”
“That was the button I wanted to put on it. The most captivating thing about their story was that they did bond. To see them join forces was really exciting to me. It was like a moral to the story.”
BJ Colangelo
Age: 27 • City: Lakewood
The movie journalist, actress and filmmaker’s Powerbomb, a wrestling/horror thriller filmed in Cleveland, is due out this year.
On effective eavesdropping: “Tune out everything else around you and concentrate on what’s worth sharing without being obvious.” On Twitter storytelling: “Your tweets should be entertaining, provocative and coherent. Make sure any one of your tweets can stand on its own.”
people
10:00 AM EST
January 22, 2018