As much as Cleveland obsesses about LeBron James, Nike knows more. His new LeBron 12 shoe, in development for more than three years, is rooted in data Nike scientists have been gathering on James since he was drafted. "LeBron pushes us as hard as he pushes himself," says Trevor Edwards, president of Nike Brand footwear. Its first-ever hexagonal-shaped cushioning and support system, in fact, is mapped specifically with James' explosive game in mind. Here's where else we found James in his LeBron 12s.
12:00 AM EST
October 20, 2014