Why He’s Interesting: Halfway through 2021, McNicol was on track with creating his fall and winter collections — until he got a call from New York Fashion Week. Instead, he ended up debuting a new collection in September, putting his name on the map in the fashion world.
State of Mind: Whether you’re in Cleveland or New York, for McNicol, fashion isn’t about the city you’re from, but what the clothing says.“I think it’s more about what ideas you are communicating,” he says.
Trend-Proof: Inspired by classic workwear, film noir cinema and bits of interior design, McNicol’s brand is versatile, genderless and immune to the hyperspeed of changing trends.“I still study the trends,” he says. “I read all the trend articles — and then I try to do the exact opposite.”
Local Palette: McNicol’s newest collection held an extra special significance — pulling colors straight from a familiar skyline.“If you’re coming on the I-90 bridge, heading into downtown, and you have that view, that’s what I used as my color story for the collection,” he says.
Timely Moments: McNicol’s most important item comes from the namesake for his brand; a watch from his grandfather, William Frederick, who was known to keep his clothes for decades. “That was one of the few things that was passed down to me,” he says.
Interesting Fact: McNicol finds his perfect brew (and workspace) at Duck Rabbit Coffee on Lorain Avenue.