Regardless of the weather, golfers of all skill levels can stay on top of their game at X-Golf Play, Train, Entertain, home to the “most innovative and accurate golf simulator experience in the world.” The venue’s technology measures not only the motion vector of the golf ball, but also the path, angle, trajectory and velocity — thus replicating the flight of the ball on real grass. The business features a driving range and nine simulators designed to help enthusiasts of the sport hone their technique by playing on 55 courses around the world.
“We offer a nice variety of playing options, which people really appreciate,” says Tim Smith, X-Golf’s general manager and head golf professional, adding that since the business opened in January, he’s given more than 700 lessons.
X-Golf also staffs a small retail shop with polo shirts, hats and gloves; and features a full bar that also serves shareable dishes including chicken tenders, french fries and chips and salsa. This fall, Smith launched a series of golf leagues, which he predicts will continue in the winter and spring. The GM appreciates the fact that since the venue is located in Avon Commons, it attracts shoppers at other establishments who stop by to take a look.
“You wouldn’t believe how many people I see going into Heinen’s next door who come in to ask, ‘What is this place?’ and want more information,” Smith says. “Some people are golfers who say, ‘Oh, this is awesome. Next time I have my golf clubs in the car, I’ll stop and play.’ And someone who’s not a golfer will say, ‘My husband would love this,’ or ‘My son is just getting into golf, and I’d love to bring him here and have him play on your simulators.’ Others decide to make a fun night out of it by coming in, ordering drinks and food, and playing for a couple of hours.”
Smith also credits the North Coast Chamber of Commerce with promoting his business.
“The chamber’s partnership with Power of MORE has been very helpful, making sure we’ve met a lot of great people with different companies,” he says. “I’ve attended a number of corporate networking events and hosted several, which has definitely helped bring more business to the store.”
“The chamber,” Smith adds, “is comprised of good people dedicated to helping each other out.”
X-Golf Play, Train, Entertain
35948 Detroit Road, Avon