Imagine a mix of Palm Beach and Coachella — in Crocker Park — and you’ve got Estella Boutique.
Located on the south end of Main Street just a couple of doors down from Lululemon, this 972-square-foot boutique squeezes a new treasure into every inch, including leather wristlets, blingy-yet-tasteful hoop earrings, soap from Provence and an eyeful of statement pieces and staples appealing to anyone 18 or so through middle age — and beyond.
But what it all has in common is character, whether in the form of color, pattern, material, fringe or flounce. It’s the opposite of monochromatic looks like those from designer Eileen Fisher while still being well-made and refined.
“I’ve always wanted to have a little boutique that had something different,” says owner Tina Rutkowski, who spent the last couple of decades working as an accountant and raising kids before opening Estella last fall. “But the time was never right.”
Rutkowski’s time has finally come — to the delight of anyone craving a highly curated shopping experience in a price range similar to surrounding shops like Banana Republic or J. Crew.
You’ll likely first notice the dresses (Rutkowski wears dresses and skirts year-round) from brands like Free People and Cleobella.
Then you’ll see the handbags from small retailers such as Rivet Leatherworks, a Pittsburgh-based company that makes a fierce fringed crossbody. Tucked between it all are frilly Chloe blouses, denim by Hidden Jeans, Spartina 449 skorts and a delightful mish-mash of jewelry, beauty products, bright beach totes, home goods and greeting cards.
“I love finding new vendors,” Rutkowski notes, in between helping a flurry of customers. “I’m always trying to find the next new thing.”
And the name of the store?
“Estella means ‘of the stars,’” says Rutkowski. “Owning a boutique has always been my wish.”
When you go: Estella Boutique 229 Main St, Westlake, 440-455-1880, estellaboutique.com
