In an era dominated by swipes, likes and virtual chats, Natalie Bell, a 31-year-old nurse and dating and relationship coach from Cleveland, is on a mission to bring romance back to reality. Through her innovative platform, The City Social, Bell is helping singles rediscover the magic of face-to-face connections in an all too-
often distant and isolating scene.
“I’ve always been passionate about helping others and, honestly, I just love love,” Bell says. “I noticed a recurring theme, not only in dating but also with my coaching clients: People were struggling to make meaningful connections in a modern world that felt increasingly disconnected. That’s how The City Social was born.”
Bell’s conviction in the value of organic, face-to-face interactions was reaffirmed when she met her partner at a rooftop pool last summer.
“Our story is a reminder that real-life connections are not only possible but can be incredibly meaningful,” she says. “A simple hello turned into my biggest joy.”
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Drawing from her own past challenges with dating and a desire to help others foster genuine connections, Bell envisioned The City Social as a solution to help singles meet in a more natural way.
“I saw how many singles were struggling to meet people organically and wanted to create a space where they could connect without the pressure or awkwardness that often comes with dating,” she says.
Although dating apps have revolutionized how people meet, they often fall short of fostering genuine connections. According to a 2023 study by Pew Research Center, online dating is particularly popular among younger adults, with 53% of those under 30 reporting they have used a dating site or app. This compares with 37% of those ages 30-49, 20% of those 50-64, and just 13% of those 65 and older. “Apps make meeting new people easier than ever,” Bell says, “but they’ve also created this illusion of ‘endless options,’ where people are always searching for the next best thing instead of nurturing something good right in front of them.”
For many singles, the biggest challenges in dating today include trust, communication and the pressure to present a “perfect” version of oneself.
Bell also points to the unique difficulties faced by different age groups. Younger singles often feel overwhelmed by the abundance of options, while older singles reentering the dating scene face vulnerability and the challenges of starting over.
From speed dating and yoga sessions to matchmaking dinner parties, The City Social offers a variety of events tailored to foster genuine connections.
“One of our favorites is a couple who met at one of our events and just bought a house together,” Bell shares. “Stories like theirs remind us why we do what we do.”
For those feeling discouraged by modern dating, Bell provides simple yet impactful advice.
“Be patient and give yourself grace. It’s OK to take breaks and reset when needed,” she says. “Stay genuine and respectful in your approach. Communication is key, even when it’s uncomfortable, and being vulnerable is what creates real connection.”
Most importantly: “Keep your heart open. It’s worth it.”
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